The Wella Story
For over 140 years, Wella has been delivering professional hair color innovations that enable hairdressers’ creativity. Our portfolio of hair color products from permanent to semi-permanent hair colors are designed to help you achieve any look, from radical, bold makeovers to natural locks infused with shine and depth.
THE KOLESTON PERFECT RANGE
Koleston Perfect by Wella Professionals has a wide range of permanent hair dye colors. Depending on your needs you can choose from rich natural colors, vibrants reds, deep browns and a selection of special blonde shades. Koleston Perfect
ILLUMINA COLOR RANGE
Create sheer color that's luminous in every kind of light with Illumina Color permanent hair color products. Get the most natural looking color results with Illumina Color or a metalic sheen with Opal Essence and bring a premium color service to your hair.
SHINEFINITY
SHINEFINITY will help you achieve a long-lasting color glaze with ZERO lift and ZERO damage, staying true-to-tone even on porous hair.
Featuring the exclusive Balanced pH technology, SHINEFINITY smoothens the cuticles for healthy-looking shine and a silky hair feel.
COLOR TOUCH RANGE
Color Touch opens up a world of fashion forward color for you and your clients. Experience the shine and vibrancy of a permanent color with the low commitment of a demi-pemanent color. All our Color Touch Products are Ammonia Free*, low maintenance and provide high shine for stunning results.
* COLOR TOUCH, COLOR TOUCH Sunlights (except Sunlight/0), COLOR TOUCH Relights, and iNSTAMAT!C by COLOR TOUCH.
COLOR FRESH RANGE
Discover Color Fresh, our range of ammonia free semi permanent hair color products. Choose from a range of of pure vibrant shades to keep your clients color looking refreshed for longer.
